LPA Supplementary Ticket Attendance and Revenue Survey 2013

Photo: Pinocchio - Windmill Theatre, Tony Lewis

Overall Category Highlights Click for more info

Compared to the data previously reported in the Primary 2013 Ticket Attendance and Revenue Survey, there is a more even spread of revenue and attendance across categories as the supplementary data does not include major concert tours and musical productions in capital cities. Consistent with the 2013 Primary Survey data, Classical Music, Contemporary Music and Theatre all appear in the top 5 categories in the industry for both revenue and attendance. However, there are some differences.

In particular, Theatre’s share of attendance and revenue in the supplementary data is significantly higher compared to the Primary Survey data, with Theatre accounting for 24.3% of total attendance, mainly due to attendances at regional and metropolitan venues.

This is markedly different to the attendance results reported in the Primary Survey, where Theatre accounted for 10.3% of total attendances. Classical Music and Contemporary Music ranked higher on revenue than on attendance due to the high average ticket prices in these categories.

On the other hand, Children’s/Family and Ballet and Dance events ranked in the top five on attendances, but a low average ticket price meant these categories dropped out of the top five on revenue.

Photo: When Time Stops - Expression Dance Company, Dylan Evans

Top 5 Categories - Revenue and Attendance

Close Table
Revenue Attendance
Category Revenue Share of industry Category Tickets Share of industry
1 Contemporary Music $5,676,178 27.7% 1 Theatre 195,125 26.5%
2 Theatre $4,972,505 24.3% 2 Contemporary Music 150,063 20.4%
3 Classical Music $2,085,248 10.2% 3 Children's/Family 101,868 13.8%
4 Comedy $1,640,244 8% 4 Classical Music 72,647 9.9%
5 Festivals (Single Category) $1,537,264 7.5% 5 Ballet and Dance 53,301 7.2%

Photo: 247 Days - Chunky Move, Jeff Busby

Supplementary performances by category

Close Table
Category Number of performances Share of industry Average revenue per performance Average attendance per performance
 Ballet and Dance 309 6.1% $4,010  172
 Children’s/Family 544 10.7% $2,378  187
 Circus and Physical Theatre 82 1.6% $5,434  241
 Classical Music 200 3.9% $10,426  363
 Comedy 121 2.4% $13,556  367
 Contemporary Music 387 7.6% $14,667  388
 Festival (Multi Category) 27 0.5% $2,586  100
 Festival (Single Category) 703 13.8% $2,187  55
 Musical Theatre 98 1.9% $10,051  400
 Opera 31 0.6% $12,392  365
 Special Events 133 2.6% $1,301  60
 Theatre 2,465 48.3% $2,017  79
Total 5,100 100% $4,020  144

Individual Category Results

Ballet and Dance

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Children's/Family

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Circus and Physical Theatre

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Classical Music

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Comedy

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Contemporary Music

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Festivals (Contemporary Music)

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Festivals (Multi-Category)

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Musical Theatre

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Opera

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Special Events

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Theatre

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