LPA Ticket Attendance and Revenue Survey 2013

Photo: Waiting for Godot - Sydney Theatre Company, Lisa Tomasetti

Festivals (Multi-Category)Click for more info

Perhaps not surprising given the data set, Multi Category Festivals was the smallest category, with only 27 performances. The category attracted 2,703 attendances and generated less than $70,000 in revenue, which meant that Multi Category Festivals had a 0.3% share of industry revenue and 0.4% share of industry attendance. The slightly weaker revenue result is due to a large percentage of unpaid tickets (13% of total attendance) and lower than average ticket prices ($29.70). This category also had low average attendance (100) and revenue ($2,586) per performance.

Regional and metropolitan venues generated the majority of revenue and attendance for this category. Key organisations also presented performances, most notably 600 Seconds, hosted by the Blue Room Theatre.

Close Table

Festivals (Multi-Category) - Revenue and Attendance (2004–2013)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $14,842,476 483,858 $32.26
2005 $5,170,934 -65.2% 157,228 -67.5% $39.13 21.3%
2006 $9,633,454 86.3% 201,711 28.3% $56.72 44.9%
2007 $9,318,441 -3.3% 294,296 45.9% $44.09 -22.3%
2008 $21,615,824 132.0% 551,810 87.5% $52.11 18.2%
2009 $10,642,917 -50.8% 431,061 -21.9% $33.60 -35.5%
2010 $9,570,915 -10.1% 263,464 -38.9% $43.12 28.3%
2011 $11,777,244 23.1% 242,222 -8.1% $57.02 32.2%
2012 $12,916,787 9.7% 260,623 7.6% $59.58 4.5%
2013 $25,622,029 98.4% 786,530 201.8% $34.59 -41.9%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Festivals (Multi-Category) - Revenue by State/Territory (2013)

State/Territory Revenue ($) Proportion Industry Share Change From 2012 Attendance Proportion Industry Share Change From 2012
NSW $1,633,267 6.4% -14.3% 36,603 4.7% -18.2%
VIC $1,447,136 5.6% -11.8% 39,203 5.0% -13.1%
QLD $1,495,630 5.8% -2.6% 50,085 6.4% -7.2%
WA $2,682,777 10.5% -3.4% 107,246 13.6% -2.7%
SA $17,467,335 68.2% 28.6% 504,902 64.2% 35.1%
ACT $567,815 2.2% 2.2% 33,612 4.3% 4.3%
TAS $0 0.0% 0.0% 0 0.0% 0.0%
NT $328,070 1.3% 1.3% 14,879 1.9% 1.9%

Photo: The Shadow King - Malthouse Theatre, Jeff Busby

Individual Category Results