LPA Ticket Attendance and Revenue Report 2017

Photo: WOMADelaide 2017, Tony Lewis

Circus and Physical TheatreClick for more info

Circus and Physical Theatre infographic (PDF)

The Circus and Physical Theatre category experienced the second highest growth in both ticket sales revenue and in attendance in 2017 (after Contemporary Music). Circus and Physical Theatre recorded an increase of 58.7% in ticket sales revenue from $73.4m in 2016 to $116.5m in 2017 and an increase in attendance by 38.9% from 0.84m in 2016 to 1.17m in 2017. Additionally, the growth in revenue is supported by the increase in average ticket price by 12.9% from $96.56 in 2016 to $109.04 in 2017.

This category can be variable depending on the presence or absence of major tours by international companies in any given year, particularly Cirque du Soleil.

The significant growth in revenue and attendance can be primarily attributed to Cirque du Soleil holding more performances in 2017 compared to 2016. In 2017 the Cirque du Soleil tours of Kooza and Toruk in Victoria, WA, NSW, Queensland, and SA significantly contributed to the revenue in this category. Other major events in this category included performances by The Unbelievables, Crazy Horse Paris and The Illusionists.

Positive and negative growth experienced in each state and territory was primarily driven by the presence or absence of performances by Cirque du Soleil in 2017 in comparison to 2016. Victoria, SA and WA has shown significant growth in revenue in 2017, while NSW, Tasmania and ACT experienced significant declines.

Close Table

Circus and Physical Theatre - Revenue and Attendance (2009–2017)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2009 $8,601,990 198,274 $47.98
2010 $9,900,116 15.1% 265,837 34.1% $43.03 -10.3%
2011 $55,865,945 464.3% 728,799 174.2% $86.81 101.8%
2012 $54,042,789 -3.3% 555,506 -23.8% $103.67 19.4%
2013 $142,033,217 162.8% 1,285,991 131.5% $118.91 14.7%
2014 $46,094,984 -67.5% 564,676 -56.1% $88.60 -25.5%
2015 $99,558,819 116.0% 974,645 72.6% $109.41 23.5%
2016 $73,439,491 -26.2% 838,980 -13.9% $96.56 -11.7%
2017 $116,542,574 58.7% 1,165,111 38.9% $109.04 12.9%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Circus and Physical Theatre - by State/Territory (2017)

State/Territory Revenue ($) Market Share Proportion Market Share Change from 2016 Attendance Market Share Proportion Market Share Change from 2016
NT $204,279 0.2% -0.1% 3,244 0.3% -0.2%
TAS $59,359 0.1% N/A 1,234 0.1% N/A
ACT $785,406 0.7% -0.7% 12,876 1.1% -1.4%
SA $7,423,663 6.4% 2.7% 75,326 6.5% 0.7%
WA $27,988,441 24.0% 16.6% 278,845 23.9% 16.7%
QLD $15,244,160 13.1% -7.8% 146,324 12.6% -6.3%
VIC $41,252,161 35.4% 23.0% 418,666 35.9% 16.6%
NSW $23,585,105 20.2% -29.1% 228,596 19.6% -21.6%

Photo: Humans - CIRCA, Pedro Grieg

Individual Category Results