LPA Ticket Attendance and Revenue Report 2017

Photo: WOMADelaide 2017, Tony Lewis

Ballet and DanceClick for more info

Ballet and Dance infographic (PDF)

The Ballet and Dance category experienced an increase in ticket sales revenue by 3.8% (from $60.1m in 2016 to $62.3m in 2017) despite a slight decline in attendance by 0.6% (from 0.82m in 2016 to 0.81m in 2017). The average ticket price increased by 3.6% from $82.59 in 2016 to $85.57 in 2017. The slight increase in revenue was primarily driven by major performances such as Alice’s Adventures in Wonderland, Sleeping Beauty and Faster.

70.3% of revenue and 67.8% of attendance in Ballet and Dance was generated through performances by AMPAG companies including The Australian Ballet, Sydney Dance Company, Bangarra Dance Theatre, Queensland Ballet and West Australian Ballet. AMPAG companies overall experienced an increase in revenue by 4.9% and an increase in attendance by 4.8%.

NSW, Victoria and Queensland generated the most revenue and attendance in this category, with a national market share of approximately 36.6%, 33% and 18.1% respectively in revenue and 34%, 29.8% and 18.1% respectively in attendance. These three states generated 87.8% of national Ballet and Dance revenue and 81.9% of attendance in 2017.

NT experienced the most significant growth in revenue (48.9%) and attendance (74%) in Ballet and Dance, driven by performances from companies such as Melbourne Ballet Company (Empyrean and Arche), Melbourne City Ballet (A Midsummer Night’s Dream) and Okareka Dance Company (Mana Wahine). QLD experienced the second highest growth in revenue (22.9%) despite a slight decline in attendance (7%). The growth in revenue was driven by major performances including The Winter’s Tale, Swan Lake, The Nutcracker and Sleeping Beauty.

Close Table

Ballet and Dance - Revenue and Attendance (2004–2017)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $30,664,060 682,755 $50.07
2005 $44,563,085 45.3% 930,639 36.3% $52.76 5.4%
2006 $52,523,644 17.9% 1,113,849 19.7% $50.52 -4.2%
2007 $77,287,071 47.1% 1,457,306 30.8% $57.39 13.6%
2008 $47,051,946 -39.1% 934,533 -35.9% $60.67 5.7%
2009 $58,570,704 24.5% 1,050,763 12.4% $63.33 4.4%
2010 $57,509,401 -1.8% 1,023,077 -2.6% $64.86 2.4%
2011 $59,164,135 2.9% 947,846 -7.4% $71.93 10.9%
2012 $57,865,897 -2.2% 920,193 -2.9% $77.93 8.3%
2013 $62,832,992 8.6% 976,336 6.1% $74.69 -4.2%
2014 $52,771,905 -16.0% 767,890 -21.3% $80.82 8.2%
2015 $63,522,318 20.4% 859,095 11.9% $84.36 4.4%
2016 $60,079,595 -5.4% 815,458 -5.1% $82.59 -2.1%
2017 $62,339,482 3.8% 810,483 -0.6% $85.57 3.6%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Ballet and Dance - by State/Territory (2017)

State/Territory Revenue ($) Market Share Proportion Market Share Change from 2016 Attendance Market Share Proportion Market Share Change from 2016
NT $95,089 0.2% 0.0% 3,921 0.5% 0.2%
TAS $491,081 0.8% 0.8% 10,368 1.3% 1.3%
ACT $1,172,557 1.9% 0.1% 19,708 2.4% -0.4%
SA $1,681,542 2.7% -2.7% 25,572 3.2% -2.0%
WA $4,176,098 6.7% -1.5% 87,175 10.8% -1.7%
QLD $11,276,651 18.1% 2.8% 146,827 18.1% -1.2%
VIC $20,601,691 33.0% 2.6% 241,583 29.8% 3.5%
NSW $22,844,773 36.6% -2.0% 275,329 34.0% 0.4%

Photo: Bennelong - Bangarra Dance Theatre, Daniel Boud

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