LPA Ticket Attendance and Revenue Survey 2016

Photo: Kinky Boots, Michael Cassel Group, Matthew Murphy

Special EventsClick for more info

As with previous years, the Special Events category is particularly variable as it is dependent on whether performances that cannot be classified into other categories take place.

The Special Events category experienced a substantial increase in revenue by 44.1% from $20.3m in 2015 to $29.3m in 2016. Attendance in the Special Events category declined substantially by 66.8%. The average ticket price increased by 304.4% from $42.26 to $170.90. The increase in revenue and average ticket price were primarily driven by the Royal Edinburgh Military Tattoo performances held in Melbourne. This was the first time that the Royal Edinburgh Military Tattoo performed in Victoria, and prior to this had only performed outside of the UK on three occasions.

Victoria was the only state to experience an increase in revenue of 340.2% and an increase in attendance of 34.7%.

Close Table

Special Events - Revenue and Attendance (2004–2016)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $96,706,366 3,125,013 $45.43
2005 $89,357,246 -7.6% 2,992,097 -4.3% $31.50 -30.7%
2006 $82,143,879 -8.1% 2,625,779 -12.2% $42.64 35.4%
2007 $117,203,892 42.7% 3,453,077 31.5% $48.56 13.9%
2008 $10,324,979 -91.2% 374,623 -89.2% $43.60 -10.2%
2009 $23,602,096 128.6% 559,434 49.3% $67.79 55.5%
2010 $31,449,876 33.3% 526,503 -5.9% $88.67 30.8%
2011 $15,799,946 -49.8% 370,239 -29.7% $57.28 -35.4%
2012 $4,250,001 -73.1% 91,189 -75.4% $57.58 0.5%
2013 $6,030,274 41.9% 113,294 24.2% $73.18 27.1%
2014 $10,984,057 82.1% 210,390 85.7% $86.90 18.8%
2015 $20,340,607 85.2% 556,914 164.7% $42.26 -51.4%
2016 $29,310,579 44.1% 185,104 -66.8% $170.90 304.4%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Special Events - by State/Territory (2016)

State/Territory Revenue ($) Market Share Proportion Change from 2015 Attendance Market Share Proportion Change from 2015
NSW $296,476 1.0% -87.1% 3,973 2.1% -87.1%
VIC $27,831,031 95.0% 340.2% 162,759 87.9% 34.7%
QLD $766,737 2.6% -85.3% 13,208 7.1% -95.4%
WA $156,527 0.5% -96.6% 1,917 1.0% -96.8%
SA $164,171 0.6% -84.5% 2,092 1.1% -86.4%
ACT $95,636 0.3% -88.7% 1,155 0.6% -97.1%
TAS $0 0.0% -100.0% 0 0.0% -100.0%
NT $0 0.0% -100.0% 0 0.0% -100.0%

Photo: The Royal Edinburgh Military Tattoo

Individual Category Results