LPA Ticket Attendance and Revenue Survey 2016

Photo: Kinky Boots, Michael Cassel Group, Matthew Murphy

Children's/FamilyClick for more info

Children’s/Family events experienced the third highest growth in ticket sales revenue (after Comedy and Special Events respectively) and the second highest increase in attendance (after Comedy). In 2016 revenue in this category increased by 41.6% from $38.4m in 2015 to $54.3m in 2016, and attendance increased by 27.3% from 1.1m in 2015 to 1.4m. This is the highest revenue and attendance for Children’s/Family events recorded since 2011. Additionally, the average ticket price increased by 9.5% from $39.15 in 2015 to $42.87 in 2016.

The significant growth in this category was primarily driven by national tours of major events that attracted large audiences including Disney on Ice: Magical Ice Festival, Scooby-Doo Live, Peppa Pig Live, Ice Age Live! and performances by The Wiggles.

Tasmania was the only state that did not experience growth in both revenue and attendance in this category, with a slight decline of 0.5% in attendance. WA experienced the most significant growth in revenue (202.2%) and attendance (169.8%) due to more major performances held in WA in 2016 compared to 2015.

Close Table

Children's/Family - Revenue and Attendance (2004–2016)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $10,737,662 515,276 $21.25
2005 $43,108,863 301.5% 1,271,239 146.7% $35.52 67.1%
2006 $30,944,086 -28.2% 1,114,427 -12.3% $28.96 -18.5%
2007 $46,535,403 50.4% 1,393,942 25.1% $36.49 26.0%
2008 $45,647,441 -1.9% 1,455,400 4.4% $34.24 -6.2%
2009 $31,904,974 -30.1% 1,076,332 -26.0% $32.38 -5.4%
2010 $31,247,780 -2.1% 974,624 -9.4% $34.23 5.7%
2011 $58,777,398 88.1% 1,453,012 49.1% $43.87 28.1%
2012 $51,587,317 -12.2% 1,300,334 -10.5% $43.17 -1.6%
2013 $38,684,410 -25.0% 1,090,598 -16.1% $38.17 -11.6%
2014 $43,431,918 12.3% 1,214,273 11.3% $38.27 0.3%
2015 $38,368,367 -11.7% 1,081,003 -11.0% $39.15 2.3%
2016 $54,316,058 41.6% 1,376,254 27.3% $42.87 9.5%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Children's/Family - by State/Territory (2016)

State/Territory Revenue ($) Market Share Proportion Change from 2015 Attendance Market Share Proportion Change from 2015
NSW $19,180,350 35.3% 33.0% 457,618 33.3% 16.8%
VIC $13,428,692 24.7% 9.6% 362,689 26.4% 3.2%
QLD $6,879,316 12.7% 52.1% 176,701 12.8% 34.0%
WA $9,309,814 17.1% 202.2% 226,333 16.4% 169.8%
SA $3,918,236 7.2% 41.9% 98,971 7.2% 39.7%
ACT $956,800 1.8% 3.4% 30,970 2.3% 2.4%
TAS $319,664 0.6% 75.5% 11,263 0.8% -0.5%
NT $323,186 0.6% 45.9% 11,709 0.9% 21.9%

Photo: Bambert's Book of Lost Stories - Barking Gecko Theatre Company, Jon Green

Individual Category Results