LPA Ticket Attendance and Revenue Survey 2016

Photo: Kinky Boots, Michael Cassel Group, Matthew Murphy

Ballet and DanceClick for more info

Ballet and Dance experienced a decline in ticket sales revenue by 5.4% (from $63.5m in 2015 to $60.1m in 2016) and a decline in attendance by 5.1% (from 0.86m in 2015 to 0.82m in 2016). The average ticket price also declined by 2.1% from $84.36 to $82.59 in 2016. The declines in Ballet and Dance were primarily driven by major performances such as Michael Flatley’s Lord of the Dance that performed in 2015 not returning in 2016.

69.5% of revenue and 64.3% of attendance in Ballet and Dance was generated through performances by AMPAG companies including The Australian Ballet, Sydney Dance Company, Bangarra Dance Theatre, Queensland Ballet and West Australian Ballet. AMPAG companies overall experienced an increase in revenue by 8.4% and an increase in attendance by 9.1%.

NSW, Victoria and Queensland generated the most revenue and attendance in this category, with a national market share of approximately 36.2%, 28.4% and 17.4% respectively. These three states generated 82% of national Ballet and Dance revenue and attendance in 2016. Queensland experienced the most significant state growth in revenue (46.1%) and attendance (31.4%) in Ballet and Dance, primarily driven by high-profile major performances including Ballet Preljocaj’s Snow White, The Australian Ballet’s Cinderella and Queensland Ballet’s Strictly Gershwin.

Close Table

Ballet and Dance - Revenue and Attendance (2004–2016)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $30,664,060 682,755 $50.07
2005 $44,563,085 45.3% 930,639 36.3% $52.76 5.4%
2006 $52,523,644 17.9% 1,113,849 19.7% $50.52 -4.2%
2007 $77,287,071 47.1% 1,457,306 30.8% $57.39 13.6%
2008 $47,051,946 -39.1% 934,533 -35.9% $60.67 5.7%
2009 $58,570,704 24.5% 1,050,763 12.4% $63.33 4.4%
2010 $57,509,401 -1.8% 1,023,077 -2.6% $64.86 2.4%
2011 $59,164,135 2.9% 947,846 -7.4% $71.93 10.9%
2012 $57,865,897 -2.2% 920,193 -2.9% $77.93 8.3%
2013 $62,832,992 8.6% 976,336 6.1% $74.69 -4.2%
2014 $52,771,905 -16.0% 767,890 -21.3% $80.82 8.2%
2015 $63,522,318 20.4% 859,095 11.9% $84.36 4.4%
2016 $60,079,595 -5.4% 815,458 -5.1% $82.59 -2.1%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Ballet and Dance - by State/Territory (2016)

State/Territory Revenue ($) Market Share Proportion Change from 2015 Attendance Market Share Proportion Change from 2015
NSW $23,243,516 38.7% -4.9% 273,970 33.6% -5.1%
VIC $18,316,661 30.5% -14.2% 214,373 26.3% -23.3%
QLD $9,177,865 15.3% 46.1% 157,843 19.4% 31.4%
WA $4,928,233 8.2% -23.2% 101,262 12.4% 2.9%
SA $3,269,188 5.4% 21.1% 42,404 5.2% 12.1%
ACT $1,080,267 1.8% -45.9% 23,352 2.9% -22.3%
TAS $0 0.0% -100.0% 0 0.0% -100.0%
NT $63,864 0.1% -25.8% 2,254 0.3% 21.4%

Photo: Anima - Sydney Dance Company, Pedro Greig

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