Overall Category Highlights Click for more info
Compared to the data previously reported in the Primary 2013 Ticket Attendance and Revenue Survey, there is a more even spread of revenue and attendance across categories as the supplementary data does not include major concert tours and musical productions in capital cities. Consistent with the 2013 Primary Survey data, Classical Music, Contemporary Music and Theatre all appear in the top 5 categories in the industry for both revenue and attendance. However, there are some differences.
In particular, Theatre’s share of attendance and revenue in the supplementary data is significantly higher compared to the Primary Survey data, with Theatre accounting for 24.3% of total attendance, mainly due to attendances at regional and metropolitan venues.
This is markedly different to the attendance results reported in the Primary Survey, where Theatre accounted for 10.3% of total attendances. Classical Music and Contemporary Music ranked higher on revenue than on attendance due to the high average ticket prices in these categories.
On the other hand, Children’s/Family and Ballet and Dance events ranked in the top five on attendances, but a low average ticket price meant these categories dropped out of the top five on revenue.