LPA Ticket Attendance and Revenue Survey 2013

Photo: Waiting for Godot - Sydney Theatre Company, Lisa Tomasetti

Children's/FamilyClick for more info

The Children’s and Family category drew attendance of 101,868 and generated revenue of $1.29 million. Its share of industry revenue (6.3%) is very low given its share of industry attendance (13.8%), due to its low average ticket price ($15.95) and a high proportion of unpaid tickets (20.4% compared to the industry average of 17.8%).

There were 544 performances in the Children’s and Family category. Average attendance at each performance was 187, generating average revenue of $2,378.

In terms of revenue, the largest regional and metropolitan venues included Frankston Arts Centre and Geelong Performing Arts Centre. Key Organisations in South Australia also made a notable contribution to this category, with performances by Windmill Theatre and Patch Theatre Company.

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Children's/Family - Revenue and Attendance (2004–2013)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $10,737,662 515,276 $21.25
2005 $43,108,863 301.5% 1,271,239 146.7% $35.52 67.1%
2006 $30,944,086 -28.2% 1,114,427 -12.3% $28.96 -18.5%
2007 $46,535,403 50.4% 1,393,942 25.1% $36.49 26.0%
2008 $45,647,441 -1.9% 1,455,400 4.4% $34.24 -6.2%
2009 $31,904,974 -30.1% 1,076,332 -26.0% $32.38 -5.4%
2010 $31,247,780 -2.1% 974,624 -9.4% $34.23 5.7%
2011 $58,777,398 88.1% 1,453,012 49.1% $43.87 28.1%
2012 $51,587,317 -12.2% 1,300,334 -10.5% $43.17 -1.6%
2013 $38,684,410 -25.0% 1,090,598 -16.1% $38.17 -11.6%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

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Children's/Family - Revenue by State/Territory (2013)

State/Territory Revenue ($) Proportion Industry Share Change From 2012 Attendance Proportion Industry Share Change From 2012
NSW $14,926,172 38.6% -3.2% 417,584 38.3% -1.7%
VIC $11,274,847 29.1% 0.8% 306,139 28.1% 0.4%
QLD $3,402,352 8.8% -4.1% 96,646 8.9% -2.2%
WA $5,351,217 13.8% 7.0% 137,296 12.6% 4.1%
SA $2,810,657 7.3% 0.3% 91,666 8.4% -0.3%
ACT $689,365 1.8% 0.0% 26,383 2.4% 0.1%
TAS $152,300 0.4% -0.4% 10,726 1.0% 0.1%
NT $77,501 0.2% -0.4% 4,158 0.4% -0.5%

Photo: Pinocchio - Windmill Theatre, Tony Lewis

Individual Category Results