LPA Ticket Attendance and Revenue Survey 2013

Photo: Waiting for Godot - Sydney Theatre Company, Lisa Tomasetti

Musical TheatreClick for more info

The Musical Theatre category drew attendance of 39,211 and generated revenue of $985,023, making it one of the smaller categories in this survey, in contrast to the Primary Survey. $26.78 is the average ticket price for performances in the Musical Theatre category, which is substantially lower than the industry average of $33.99. This category also has a low proportion of unpaid tickets (6.2%).

This category only staged 98 performances, well below the average of 425, however these performances had the highest average number of attendees in the industry (400), generating an average of $10,051 in revenue.

Main contributors of revenue in this category were Empire Theatre (Toowoomba) and Mandurah Performing Arts Centre, while the Key Organisations generated no revenue in this category.

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Musical Theatre - Revenue and Attendance (2004–2013)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $138,718,880 1,847,505 $76.34
2005 $178,032,172 28.3% 2,460,314 33.2% $76.01 -0.4%
2006 $235,922,584 32.5% 2,806,153 14.1% $86.18 13.4%
2007 $228,854,618 -3.0% 3,358,727 19.7% $70.50 -18.2%
2008 $252,199,267 10.2% 3,129,729 -6.8% $89.23 26.6%
2009 $214,959,848 -14.8% 2,458,212 -21.5% $93.54 4.8%
2010 $242,897,364 13.0% 2,612,507 6.3% $98.84 5.7%
2011 $246,792,376 1.6% 2,799,918 7.2% $92.79 -6.1%
2012 $203,278,606 -17.6% 2,224,068 -20.6% $97.08 4.6%
2013 $193,389,763 -4.9% 2,085,131 -6.2% $100.94 4.0%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

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Musical Theatre - Revenue by State/Territory (2013)

State/Territory Revenue ($) Proportion Industry Share Change From 2012 Attendance Proportion Industry Share Change From 2012
NSW $51,096,420 26.4% -3.3% 562,112 27.0% -4.0%
VIC $71,506,742 37.0% 8.9% 765,115 36.7% 9.0%
QLD $33,916,204 17.5% -5.6% 396,950 19.0% -3.3%
WA $29,850,394 15.4% 2.7% 284,607 13.6% 0.8%
SA $6,994,692 3.6% -2.6% 75,698 3.6% -2.3%
ACT $0 0.0% -0.1% 0 0.0% -0.1%
TAS $0 0.0% 0.0% 0 0.0% 0.0%
NT $25,310 0.0% 0.0% 649 0.0% 0.0%

Photo: King Kong - Global Creatures, Jeff Busby

Individual Category Results