LPA Supplementary Ticket Attendance and Revenue Survey 2013

Photo: Pinocchio - Windmill Theatre, Tony Lewis



This report was prepared at the request of Live Performance Australia solely for the purposes of publishing the Supplementary Ticket Attendance and Revenue Survey Report 2013 and it is not appropriate for use for other purposes.

Other persons accessing this report should do so for their general information only as EY has only acted for, and advised Live Performance Australia, and has not acted for or advised anyone else in respect of the contents of this report.

This report should not be taken as providing specific advice on any issue, nor may this report be relied upon in any way by any person other than Live Performance Australia.

The report has been constructed based on information for the year ended 31 December 2013, and which has been provided by organisation and venues outlined in Appendix A of this Report. Since this date, material events may have occurred since completion which is not reflected in the report.

EY accepts no responsibility for use of the information contained in the report and makes no guarantee nor accepts any legal liability whatsoever arising from or connected to the accuracy, reliability, currency or completeness of any material contained in this report. EY and all other parties involved in the preparation and publication of this report expressly disclaim all liability for any costs, loss, damage, injury or other consequence which may arise directly or indirectly from use of, or reliance on, the report.

Liability limited under a scheme approved under Professional Standards Legislation.

Survey Participants

APACA regional and metropolitan venues

New South Wales

  1. Dubbo Regional Theatre
  2. The Joan Sutherland Performing Arts Centre
  3. Lennox Theatre – Riverside Theatres
  4. NIDA Parade Theatre
  5. Rafferty’s Theatre – Riverside Theatres
  6. Riverside Theatre
  7. Sutherland Entertainment Centre


  1. The Cube Wodonga
  2. Frankston Arts Centre
  3. Geelong Performing Arts Centre
  4. Kyneton Town Hall
  5. Riverlinks Venues
  6. Wangaratta Performing Arts Centre
  7. Whitehorse Centre


  1. Empire Theatre Toowoomba
  2. Riverway Arts Centre

Western Australia

  1. Mandurah Performing Arts Centre


  1. Burnie Arts & Function Centre
  2. Devonport Entertainment Centre
  3. Theatre Royal

Northern Territory

  1. Araluen Arts Centre

Note: APACA has 108 venue members that are not already included in the Annual Ticket Attendance and Revenue Survey . Survey responses were received from 21 member venues. In addition, one of the venues that provided data was excluded because their data was previously captured in the 2013 ticketing survey. Overall, a reduced data set of 20 venues was used in this study. This represents 5% of the member venues invited to contribute data to the Supplementary Survey.

Australia Council Key Organisations

  1. Australian Children's Performing Arts Company t/a Windmill
  2. Australian Dance Theatre
  3. Australian Festival of Chamber Music North Queensland Ltd
  4. Australian Music Centre Ltd
  5. Australian String Quartet Inc
  6. Australian Theatre for Young People
  7. BalletLab Association Inc
  8. Barking Gecko Theatre Company Ltd
  9. Brink Productions Limited
  10. Canberra Symphony Orchestra Incorporated
  11. Chunky Move Ltd
  12. Circa
  13. Dance North (trading under North Queensland Ballet and Dance Company Limited)
  14. Dancehouse Incorporated
  15. Darwin Symphony Orchestra Incorporated
  16. Ensemble Offspring
  17. Expressions The Queensland Dance Theatre Ltd
  18. Force Majeure
  19. Gondwana Choirs
  20. Griffin Theatre Company Limited
  21. HotHouse Theatre Limited
  22. Ilbijerri Aboriginal and Torres Strait Islander Theatre Co-op
  23. Just Us Theatre Ensemble
  24. Kage Physical Theatre Association Inc
  25. La Boite Theatre Inc
  26. La Mama Inc (VIC)
  27. Liquid Architecture Sound Inc
  28. Lucy Guerin Association Inc
  29. PACT Centre for Emerging Artists Inc
  30. Patch Theatre Company Inc
  31. Performing Arts Centre Society Inc
  32. Performing Lines Limited
  33. PlayWriting Australia
  34. Pro Musica Inc
  35. Ranters Theatre Inc
  36. Red Stitch Actors Theatre Ltd
  37. Restless Dance Theatre Inc
  38. Shaun Parker & Company Ltd
  39. Snuff Puppets Inc
  40. Southern Cross Soloists Music Ltd
  41. Speak Percussion
  42. Stalker Theatre Incorporated
  43. Synergy & TaikOz Ltd
  44. Tasdance Ltd
  45. Terrapin Puppet Theatre Ltd
  46. The Song Company Pty Ltd
  47. Topology Inc
  48. Tracks Inc
  49. Tura New Music Ltd
  50. Wangaratta Festival of Jazz Inc
  51. West Australian Youth Jazz Orchestra Association
  52. Yirra Yaakin Aboriginal Corporation

Scope of work

Ernst & Young (EY) has been engaged by Live Performance Australia (LPA) to undertake a supplementary survey of ticket attendances and revenues for the Live Performance Industry for the 2013 calendar year, focussing on small to medium companies and regional and metropolitan venues. This is the first time that a supplementary survey has been undertaken.

This study follows on from the 2013 Ticket Attendance and Revenue Survey previously published by LPA in partnership with EY, and provides additional data for performances not previously reported. Due to constraints around how quickly the data can be provided to EY, it is anticipated that two reports will need to be produced each year.

The Live Performance Industry encompasses performances, productions, rehearsals or concerts that are performed in front of a live audience. The scope of our work included:

  • Coordinating the collection of the ticket sales and revenue data (“supplementary survey data”) from small to medium companies and regional and metropolitan venues in the Live Performance Industry in Australia
  • Compiling the 2013 supplementary survey data on an overall basis, by state and by event category Performing an analysis of the supplementary survey data on an overall basis, by state and by event category.


For this supplementary survey, EY compiled data from the following organisations:

  • Australia Council for the Arts – Key Organisations data (small to medium companies)
  • The Australian Performing Arts Centre Association (APACA) – Regional and metropolitan venue data.

These organisations and venues were identified by LPA and provided both gross revenue and attendance data to EY for the 2013 calendar year. This data is collectively referred to as the “supplementary data” throughout this report. Gross revenue comprised revenue sourced from paid tickets and subscription revenues (i.e. it excludes sponsorships); while the attendance data provided and applied in the analysis included both paid and non-paid tickets.

The companies and venues that were covered in the survey are listed in Appendix A. One venue was excluded from the supplementary data received because it was already captured in the 2013 Ticket Attendance and Revenue Survey. This was to avoid double counting of revenue and attendance data.

Ticketing data was assigned by the Australia Council Key Organisations and APACA venues to event categories based on the guidelines established between LPA and these organisations. Table 1 presents a description of these event categories.

Category Description 
Ballet and Dance Traditional forms, Ethnic dance, Folk dance, Ballet, Ballroom, Latin dance, Liturgical dance, Modern dance, Ballet, Tap, and Breakdancing
Children’s and Family Live entertainment for children, Interactive performances for children and Workshops for children
Circus and Physical Theatre* Physical Theatre, Circus and Burlesque
Classical Music Any of the following in classical/contemporary art (i.e. current, but not ‘pop’) style: Orchestral music, Chamber music, Choirs and choral music, Recitals, and Singing/playing. All styles of the following: Sacred music and Traditional music/ethnic music/world music
Comedy* Stand up, comedy performances (but not Comedy plays)
Contemporary Music^ All forms of the following, performed by any type of ensemble or soloist (including any ensemble/chorus/solo musicians advertising a program which is exclusively one of the following categories, e.g. ‘pop’ or ‘jazz,’ as in The Australian Jazz Orchestra): Pop, Jazz, Blues, Country, Rock, Folk, Soul, R&B, Techno, Hip hop, Rap, Heavy Metal, and Electronic Dance Music
Festivals (Multi-Category) Festivals/events which contain a number of different types of events which fall into two or more categories
Festivals (Single-Category) Festivals/events which contain a number of events but which fall into one category only
Musical Theatre Staged productions which include music/drama/movement in popular form, primarily (but not limited to): Musicals Cabarets in cabaret mode/style
Opera Theatrical presentations in which a dramatic performance is set to music in classical or contemporary art style: Opera and Operetta (includes Gilbert and Sullivan)
Special Events Unique presentations which do not fall into any other category
Theatre Script based theatre, Drama, Comedy theatre, Mime and Plays

*These categories were introduced in 2009
^This category was renamed in 2011, having been named “Non-Classical Music” in prior years

The Australia Council for the Arts provided data to EY directly, while APACA distributed a data template to its member venues which was returned to EY. Confidentiality of individual data is of paramount importance. As such, and consistent with our agreed approach, EY have not revealed disaggregated raw survey data or event specific revenue or ticketing data in the contents of this report.

While our scope of works did not include a detailed review of all data to determine the appropriateness of event category allocations, where obvious anomalies were identified, EY queried the data with the relevant survey participants and where appropriate amendments were made.


As with previous studies, data on ticket revenues and attendances for the Live Performance Industry was limited to that provided by the survey participants. For this supplementary study, the data was limited to previously under-represented performances in regional and metropolitan venues and by small to medium sized organisations. This report provides a snapshot of the venues and organisations that provided data (see Appendix A for full list). It is important to note that the data included is not a comprehensive survey of regional and metropolitan venues, as only 21 APACA member venues out of a total of 108 non capital city member venues provided data. Whilst attempts have been made to remove data that was previously captured in the 2013 ticketing survey, it was not possible to match individual performances as the regional and metropolitan data provided was aggregated at the venue level.