LPA Ticket Attendance and Revenue Survey 2015

Photo: Lore - Bangarra Dance Theatre, Jeff Tan

Children's/FamilyClick for more info

2015 saw a decline in gross revenue and attendance for the Children’s/Family Events category with gross revenue falling by 11.7% from $43.43 million in 2014 to $38.37 million in 2015. Total attendance fell by 11% while the average ticket price increased by 2.3% to $39.15.

Major events in 2015 in this category were Disney on Ice, The 26 Story Treehouse, The Tiger Who Came to Tea and Disney Live.

Most states experienced a decline in revenue and attendance in this category. In particular, Western Australia saw more significant declines in revenue (58%) and attendance (54%), while the Northern Territory also experienced declining revenue (24%) and attendance (14%) over the course of the year. South Australia experienced significant growth recording an increase in revenue (24%) and attendance (16%), while Victoria also experienced slight gains. Tasmania experienced a slight increase in attendance (1%) despite a decline in revenue (6%).

Close Table

Children's/Family - Revenue and Attendance (2004–2015)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $10,737,662 515,276 $21.25
2005 $43,108,863 301.5% 1,271,239 146.7% $35.52 67.1%
2006 $30,944,086 -28.2% 1,114,427 -12.3% $28.96 -18.5%
2007 $46,535,403 50.4% 1,393,942 25.1% $36.49 26.0%
2008 $45,647,441 -1.9% 1,455,400 4.4% $34.24 -6.2%
2009 $31,904,974 -30.1% 1,076,332 -26.0% $32.38 -5.4%
2010 $31,247,780 -2.1% 974,624 -9.4% $34.23 5.7%
2011 $58,777,398 88.1% 1,453,012 49.1% $43.87 28.1%
2012 $51,587,317 -12.2% 1,300,334 -10.5% $43.17 -1.6%
2013 $38,684,410 -25.0% 1,090,598 -16.1% $38.17 -11.6%
2014 $43,431,918 12.3% 1,214,273 11.3% $38.27 0.3%
2015 $38,368,367 -11.7% 1,081,003 -11.0% $39.15 2.3%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

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Children's/Family - Revenue by State/Territory (2015)

State/Territory Revenue ($) Proportion Industry Share Change From 2015) Attendance Proportion Industry Share Change From 2015)
NSW $14,420,994 37.6% -0.3% 391,772 36.2% -1.5%
VIC $12,253,486 31.9% 6.6% 351,430 32.5% 8.3%
QLD $4,524,136 11.8% 0.7% 131,848 12.2% -0.8%
WA $3,080,603 8.0% -9.0% 83,902 7.8% -7.4%
SA $2,760,305 7.2% 2.1% 70,869 6.6% 1.5%
ACT $925,154 2.4% 0.1% 30,252 2.8% -0.3%
TAS $182,139 0.5% 0.0% 11,325 1.0% 0.1%
NT $221,551 0.6% -0.1% 9,605 0.9% 0.0%

Photo: The Unknown Soldier - Monkey Baa Theatre Company, Heidrun Lohr

Supplementary Data

The Children’s/Family category drew attendance of 259,680 and generated revenue of $4.58 million. Its share of industry revenue (10.5%) is low given its share of industry attendance (16.6%), due to its low average ticket price ($19.23) compared to the industry average ($37.43). There were 862 performances in the Children's/Family category throughout the year. The average attendance at each performance was 301, with each performance generating an average of $5,312 in revenue.

The largest regional and metropolitan venues in terms of revenue were Civic Theatre (NSW) Frankston Arts Centre (VIC) and Orange Civic Theatre (NSW). Key Organisations in South Australia also made a notable contribution to this category, such as Windmill Theatre Company and Patch Theatre Company.

Note: This data is supplementary to the 2015 primary ticketing survey data.

Photo: The Unknown Soldier - Monkey Baa Theatre Company, Heidrun Lohr

Individual Category Results