LPA Ticket Attendance and Revenue Report 2018

Photo: The Book of Mormon, The Gordon Frost Organisation, Jeff Busby

Festivals (Multi-Category)Click for more info

Festivals (Multi-Category) infographic (PDF)

In 2018, Festivals (Multi-Category) witnessed a y-o-y increase in revenue by 26.2% from $54.6m in 2017 to $68.9m in 2018, with a significant y-o-y increase in attendance by 38.1% from 1.9m in 2017 to 2.6m in 2018. The increase in revenue is primarily attributed to y-o-y increase in the average ticket price by 10.7% from $36.62 in 2017 to $40.52 in 2018.

Festivals (Multi-Category) contributed 3.2% of the total share in revenue and 9.8% of the total share in attendance in 2018. In 2018, the major contributing events in this category were Adelaide Fringe, Fringe World Festival, The Falls Music & Arts Festival, WOMADelaide, Dark Mofo, VIVID Festival and MONA FOMA.

SA and WA generated the majority of revenue and attendance in this category, with a combined 56.6% market share of revenue and 54.0% of attendance in 2018. SA experienced a y-o-y decline in revenue by 2.0%, despite a marginal y-o-y increase in attendance by 2.5% in this category. It was primarily attributed to the y-o-y fall in average ticket prices. Major festivals in SA included Adelaide Fringe and WOMADelaide.

ACT witnessed a significant y-o-y increase in revenue and attendance by 1184.5% and 1455.7% respectively, primarily attributed to the increase in number of events in this category that took place in ACT in 2018. In 2018, NSW witnessed a y-o-y increase of 134.2% in revenue with 29.9% y-o-y increase in attendance. The major contributor to its revenue was The Falls Music & Arts Festival.

VIC saw a significant y-o-y increase in revenue of 73.5%, with a significant y-o-y growth in attendance by 199.0% in 2018. Major festivals that took place in VIC were The Falls Music & Arts Festival, Melbourne Fringe Festival and Melbourne International Arts Festival.

Close Table

Festivals (Multi-Category) - Revenue and Attendance (2004–2018)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $14,842,476 483,858 $32.26
2005 $5,170,934 -65.2% 157,228 -67.5% $39.13 21.3%
2006 $9,633,454 86.3% 201,711 28.3% $56.72 44.9%
2007 $9,318,441 -3.3% 294,296 45.9% $44.09 -22.3%
2008 $21,615,824 132.0% 551,810 87.5% $52.11 18.2%
2009 $10,642,917 -50.8% 431,061 -21.9% $33.60 -35.5%
2010 $9,570,915 -10.1% 263,464 -38.9% $43.12 28.3%
2011 $11,777,244 23.1% 242,222 -8.1% $57.02 32.2%
2012 $12,916,787 9.7% 260,623 7.6% $59.58 4.5%
2013 $25,622,029 98.4% 786,530 201.8% $34.59 -41.9%
2014 $47,805,136 86.6% 1,059,806 34.7% $48.41 39.9%
2015 $62,162,178 30.0% 1,486,599 40.3% $50.32 3.9%
2016 $56,641,751 -8.9% 1,549,007 4.2% $39.57 -21.4%
2017 $54,635,677 -3.5% 1,866,148 20.5% $36.62 -7.5%
2018 $68,972,653 26.2% 2,577,932 38.1% $40.52 10.7%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Festivals (Multi-Category) - by State/Territory (2018)

State/Territory Revenue ($) Market Share Proportion Market Share Change from 2017 Attendance Market Share Proportion Market Share Change from 2017
NSW $10,029,869 14.5% 134.2% 75,028 2.9% 29.9%
VIC $7,158,235 10.4% 73.5% 412,691 16.0% 199.0%
QLD $4,108,529 6.0% 33.0% 154,139 6.0% 76.5%
WA $15,431,437 22.4% 12.8% 449,793 17.4% 9.7%
SA $23,606,040 34.2% -2.0% 942,968 36.6% 2.5%
ACT $723,442 1.0% 1,184.5% 12,088 0.5% 1,455.7%
TAS $7,773,362 11.3% 49.6% 527,390 20.5% 112.5%
NT $141,740 0.2% 7.5% 3,835 0.1% 3.5%

Photo: Lexicon, 2018 Melbourne International Arts Festival, Jim Lee

Individual Category Results