LPA Ticket Attendance and Revenue Report 2018

Photo: The Book of Mormon, The Gordon Frost Organisation, Jeff Busby

Ballet and DanceClick for more info

Ballet and Dance infographic (PDF)

The Ballet and Dance category experienced a y-o-y increase in revenue by 2.6% (from $62.3m in 2017 to $64.0m in 2018). Total attendance decreased by 1.2% (0.81m in 2017 to 0.80m in 2018). However, there was a y-o-y increase in average ticket price by 6.1% from $85.57 in 2017 to $90.81 in 2018. The revenue in Ballet and Dance was primarily driven by major performances such as The Merry Widow, Cinderella, Spartacus, Murphy and Giselle.

In 2018, 66.1% of revenue and 64.1% of attendance in Ballet and Dance was generated through performances by AMPAG companies, such as The Australian Ballet, Sydney Dance Company, Bangarra Dance Theatre, Queensland Ballet and the West Australian Ballet. AMPAG Ballet and Dance category companies experienced a decrease in revenue by 3.4% and a decrease in attendance by 6.6% in 2018 as compared to 2017.

NSW, Victoria and Queensland generated the most revenue and attendance in this category, with a national market share of approximately 37.4%, 30.4% and 16.2% respectively in revenue and 31.9%, 27.0% and 19.4% respectively in attendance. These three states generated 84.1% of national Ballet and Dance revenue and 78.3% of attendance in 2018.

NT experienced the most significant y-o-y growth in revenue (224.7%) and attendance (141.8%) in Ballet and Dance, driven by major performances such as Regional Tour: Coppelia, A Taste of Ireland - The Irish Music & Dance Sensation and Cinderella.

WA experienced the second most significant y-o-y growth in revenue (37.5%) and attendance (23.9%). The growth in revenue is driven by major performances including The Nutcracker and Dracula.

Close Table

Ballet and Dance - Revenue and Attendance (2004–2018)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $30,664,060 682,755 $50.07
2005 $44,563,085 45.3% 930,639 36.3% $52.76 5.4%
2006 $52,523,644 17.9% 1,113,849 19.7% $50.52 -4.2%
2007 $77,287,071 47.1% 1,457,306 30.8% $57.39 13.6%
2008 $47,051,946 -39.1% 934,533 -35.9% $60.67 5.7%
2009 $58,570,704 24.5% 1,050,763 12.4% $63.33 4.4%
2010 $57,509,401 -1.8% 1,023,077 -2.6% $64.86 2.4%
2011 $59,164,135 2.9% 947,846 -7.4% $71.93 10.9%
2012 $57,865,897 -2.2% 920,193 -2.9% $77.93 8.3%
2013 $62,832,992 8.6% 976,336 6.1% $74.69 -4.2%
2014 $52,771,905 -16.0% 767,890 -21.3% $80.82 8.2%
2015 $63,522,318 20.4% 859,095 11.9% $84.36 4.4%
2016 $60,079,595 -5.4% 815,458 -5.1% $82.59 -2.1%
2017 $62,339,482 3.8% 810,483 -0.6% $85.57 3.6%
2018 $63,988,882 2.6% 800,781 -1.2% $90.81 6.1%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Ballet and Dance - by State/Territory (2018)

State/Territory Revenue ($) Market Share Proportion Market Share Change from 2017 Attendance Market Share Proportion Market Share Change from 2017
NSW $23,961,603 37.4% 4.9% 255,424 31.9% -7.2%
VIC $19,475,016 30.4% -5.5% 215,833 27.0% -10.7%
QLD $10,373,905 16.2% -8.0% 155,518 19.4% 5.9%
WA $5,740,264 9.0% 37.5% 108,015 13.5% 23.9%
SA $2,229,354 3.5% 32.6% 31,323 3.9% 22.5%
ACT $1,513,560 2.4% 29.1% 19,493 2.4% -1.1%
TAS $386,449 0.6% -21.3% 5,694 0.7% -45.1%
NT $308,732 0.5% 224.7% 9,481 1.2% 141.8%

Photo: Dracula, West Australian Ballet, Jon Green

Individual Category Results