LPA Ticket Attendance and Revenue Report 2018

Photo: The Book of Mormon, The Gordon Frost Organisation, Jeff Busby

Children's/FamilyClick for more info

Children's/Family infographic (PDF)

The Children’s/Family Events experienced a y-o-y growth in revenue and attendance in 2018. The revenue in this category increased by 16.5% from $51.3m in 2017 to $59.8m in 2018, and attendance increased by 26.4% from 1.3m in 2017 to 1.7m in 2018. The growth in revenue is partially offset by the decline in the average ticket price by 4.1% from $42.35 in 2017 to $40.63 in 2018.

The revenue in this category was primarily driven by national tours of major events that attracted large audiences including Disney on Ice, The Wiggles, Paw Patrol and The 78-Storey Treehouse.

In 2018, NSW and Victoria generated the most revenue and attendance in this category, with a national market share of approximately 36.7% and 26.3% respectively in revenue and 41.3% and 25.2% respectively in attendance. These two states combined generated 63.1% of national Children’s/Family category revenue and 66.5% of attendance in 2018.

In 2018, in the Children’s/Family category, all the states have shown y-o-y growth in revenue and all the states except ACT have shown y-o-y growth in attendance.

TAS experienced the most significant y-o-y growth in revenue (253.2%) and attendance (97.8%) in Children’s/Family category, driven by major performances such as Deadly 60 Down Under, George’s Marvellous Medicine and Peppa Pig. NT experienced the second most significant y-o-y growth in revenue (109.6%) and attendance (80.6%). The growth in revenue is driven by major performances including those by The Wiggles, Deadly 60 Down Under, The Gruffalo and The 78-Storey Treehouse.

Close Table

Children's/Family - Revenue and Attendance (2004–2018)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $10,737,662 515,276 $21.25
2005 $43,108,863 301.5% 1,271,239 146.7% $35.52 67.1%
2006 $30,944,086 -28.2% 1,114,427 -12.3% $28.96 -18.5%
2007 $46,535,403 50.4% 1,393,942 25.1% $36.49 26.0%
2008 $45,647,441 -1.9% 1,455,400 4.4% $34.24 -6.2%
2009 $31,904,974 -30.1% 1,076,332 -26.0% $32.38 -5.4%
2010 $31,247,780 -2.1% 974,624 -9.4% $34.23 5.7%
2011 $58,777,398 88.1% 1,453,012 49.1% $43.87 28.1%
2012 $51,587,317 -12.2% 1,300,334 -10.5% $43.17 -1.6%
2013 $38,684,410 -25.0% 1,090,598 -16.1% $38.17 -11.6%
2014 $43,431,918 12.3% 1,214,273 11.3% $38.27 0.3%
2015 $38,368,367 -11.7% 1,081,003 -11.0% $39.15 2.3%
2016 $54,316,058 41.6% 1,376,254 27.3% $42.87 9.5%
2017 $51,308,258 -5.5% 1,305,672 -5.1% $42.35 -1.2%
2018 $59,777,596 16.5% 1,650,955 26.4% $40.63 -4.1%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Children's/Family - by State/Territory (2018)

State/Territory Revenue ($) Market Share Proportion Market Share Change from 2017 Attendance Market Share Proportion Market Share Change from 2017
NSW $21,951,451 36.7% 23.9% 681,988 41.3% 52.1%
VIC $15,744,846 26.3% 8.8% 415,329 25.2% 13.8%
QLD $7,645,865 12.8% 4.3% 181,983 11.0% 5.0%
WA $7,652,153 12.8% 21.4% 179,166 10.9% 9.1%
SA $4,408,044 7.4% 18.0% 106,551 6.5% 28.3%
ACT $1,474,759 2.5% 5.1% 46,642 2.8% -8.6%
TAS $446,312 0.7% 253.2% 22,694 1.4% 97.8%
NT $454,166 0.8% 109.6% 16,602 1.0% 80.6%

Photo: Beep, A Windmill Theatre Company production, Luke Cardew

Individual Category Results