Size and Scope of the Live Performance Industry

Economic Contribution by State and Territory

The analysis below examines the economic contribution of the Live Performance Industry to the states and territories around Australia.

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State and Territory Share of Value Add

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Share of Industry Value Add is the state's share of the market value of goods and services produced by an industry, after deducting the cost of goods and services used.

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Map of Australia
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Live Performance Industry economic contribution by State/Territory

Industry Output ($ millions) % Share of Industry Output Industry Value Add ($ millions) % Share of Value Add

NSW

967.4 38.00% 586.5 38.40%

VIC

693.8 27.30% 422.4 27.60%

QLD

400.1 15.70% 236.5 15.50%

WA

275.6 10.80% 161.7 10.60%

SA

151.3 5.90% 87.9 5.70%

ACT

32.1 1.30% 19.4 1.30%

TAS

22.7 0.90% 13.2 0.90%

NT

2.7 0.10% 1.5 0.10%

Total

2,545.70 100.00% 1,529.10 100.00%

State and Territory Value Add

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Value add is the state's market value of goods and services produced by the industry, often measured by industry turnover.

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Highest Value Add (2012) $509.7m New South Wales

Highest Share (2012) 38.9% New South Wales

Wangaratta Jazz Festival - Photo by Adrian Vaughan

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Live Performance Value add by State/Territory, 2008 and 2012

Value add Share of value add
2012* ($ millions) 2008** ($ millions) % change 2008 2012*
NSW $509.70 $431.30 18.20% 38.70% 38.90%
VIC $368.10 $321.10 14.60% 28.80% 28.10%
QLD $191.20 $141.90 34.80% 12.70% 14.60%
WA $137.50 $121.00 13.70% 10.80% 10.50%
SA $78.10 $81.00 -3.60% 7.30% 6.00%
ACT $18.20 $15.20 19.20% 1.40% 1.40%
TAS $5.10 $3.50 47.00% 0.30% 0.40%
NT $1.20 $0.40 190.00% 0.00% 0.10%
Total $1,309.10 $1,115.50 17.40% 100.00% 100.00%

* Excludes Key Organisations and Regional and Metro Venues
** 2008 numbers are inflated to 2012 dollars

Northern Territory, Queensland and Tasmania all experienced strong growth in value add.

In particular, Queensland’s share of value add increased almost 2 percentage points from 12.7% to 14.6%. The share of value add declined for South Australia, Victoria and Western Australia, although value add declined only in South Australia (3.6%).

Of the other states, the industry contributed $236.5 million, $161.7 million and $87.9 million to the economies of Queensland, Western Australia and South Australia respectively.

Per Capita Results

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Per Capita Results compare each State and Territory’s share of the Live Performance Industry against their populations.

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Highest Value Add Per Capita $79.79 New South Wales

The Back to Back Theatre's Ganesh Versus the Third Reich - Photo by Jeff Busby

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Population and per capita results

State/ Territory Population (2012) (millions) Share of population Share of industry value add Industry value add per capita

NSW

7.35 32.10% 38.40% $79.79

VIC

5.68 24.80% 27.60% $74.36

QLD

4.61 20.10% 15.50% $51.31

WA

2.47 10.80% 10.60% $65.45

SA

1.66 7.30% 5.70% $52.95

ACT

0.38 1.70% 1.30% $51.00

TAS

0.51 2.20% 0.90% $25.97

NT

0.23 1.00% 0.10% $6.62

Total

22.89 100.00% 100.00% $66.80

A comparison of each State and Territory’s share of the Live Performance Industry against their populations provides insight into the concentration of the Industry relative to where people live.

The data shows that New South Wales and Victoria generate a larger share of industry value add compared to their share of Australia’s population. Western Australia’s share of industry value add was similar to its share of the population.

All other states and territories comprise a smaller share of national value add compared to their population.

There are several possible explanations for these disproportional results, including:

Many performances take place exclusively in major cities along the more densely populated eastern seaboard. For example, Coldplay only brought its large stadium tour to Sydney, Melbourne and Brisbane. At a high level, this reflects the economic and logistical advantages that big cities hold in their capability to stage major events

Some of Australia’s largest performing arts companies are based in New South Wales and Victoria, including Opera Australia (Sydney), Melbourne Symphony Orchestra, Sydney Symphony and The Australian Ballet (Melbourne), and as such the bulk of their performances are in Sydney and Melbourne.

Destination NSW and the Victorian Major Events Company are particularly active in the major events market and as such have been successful in attracting major events to these states

Cities such as Brisbane and Perth are constrained in their ability to host performances due to a smaller number of venues and hence capacity, compared to Melbourne for example.

It should be noted that these state and territory breakdowns do not take into account people who travel from interstate or overseas to watch a live performance. Industry share only accounts for the state or territory in which the performance took place and hence where the revenue and attendance are recognised.