Special EventsClick for more info
As with previous years, the Special Events category is particularly variable as it is dependent on whether performances that cannot be classified into other categories take place.
The Special Events category experienced a substantial decline in revenue by 82.8% from $29.3m in 2016 to $5.0m in 2017. Attendance in the Special Events category declined substantially by 26.1% from 0.19m in 2016 to 0.14m in 2017. The average ticket price decreased substantially by 70.5% from $170.90 in 2016 to $50.43 in 2017, which further contributed to the decline in revenue, driven by less major performances in this category compared to 2016. For example, the Royal Edinburgh Military Tattoo performed in 2016 and did not return in 2017.
Examples of events which contributed to this category in 2017 were Carols By Candlelight, Crossing Over With John Edward and Rockwiz Live.