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Theatre witnessed a y-o-y increase in revenue by 22.2% (from $64.2m in 2017 to $78.5m in 2018) and a y-o-y decrease in attendance by 1.9%, from 1.46m in 2017 to 1.43m in 2018. The average ticket price increased by 29.8% from $49.24 in 2017 to $63.91 in 2018.
68.8% of the revenue and 66.0% of the attendance in Theatre was generated through performances by AMPAG companies such as Sydney Theatre Company, Melbourne Theatre Company, Belvoir, Bell Shakespeare, Black Swan State Theatre Company, Malthouse Theatre, Queensland Theatre and the State Theatre Company of South Australia.
Top events in this category in 2018 were The Curious Incident of the Dog in the Night-Time, An Ideal Husband, Twelfth Night and The Resistible Rise of Arturo Ui.
NSW and VIC generated the majority of revenue and attendance, with a combined 80.1% of market share in revenue (46.8% and 33.3% respectively) and 77.9% of market share in attendance (47.7% and 30.2% respectively).
NT and the ACT witnessed the highest y-o-y growth in revenue (247.5% and 126.7% respectively) among all the jurisdictions, which may be explained by touring theatre productions. VIC, WA and SA witnessed a y-o-y decline in revenue in 2018. All states and territories except NSW, QLD and the ACT witnessed a y-o-y decline in attendance in 2018.