Festivals (Multi-Category)Click for more info
In 2018, Festivals (Multi-Category) witnessed a y-o-y increase in revenue by 26.2% from $54.6m in 2017 to $68.9m in 2018, with a significant y-o-y increase in attendance by 38.1% from 1.9m in 2017 to 2.6m in 2018. The increase in revenue is primarily attributed to y-o-y increase in the average ticket price by 10.7% from $36.62 in 2017 to $40.52 in 2018.
Festivals (Multi-Category) contributed 3.2% of the total share in revenue and 9.8% of the total share in attendance in 2018. In 2018, the major contributing events in this category were Adelaide Fringe, Fringe World Festival, The Falls Music & Arts Festival, WOMADelaide, Dark Mofo, VIVID Festival and MONA FOMA.
SA and WA generated the majority of revenue and attendance in this category, with a combined 56.6% market share of revenue and 54.0% of attendance in 2018. SA experienced a y-o-y decline in revenue by 2.0%, despite a marginal y-o-y increase in attendance by 2.5% in this category. It was primarily attributed to the y-o-y fall in average ticket prices. Major festivals in SA included Adelaide Fringe and WOMADelaide.
ACT witnessed a significant y-o-y increase in revenue and attendance by 1184.5% and 1455.7% respectively, primarily attributed to the increase in number of events in this category that took place in ACT in 2018. In 2018, NSW witnessed a y-o-y increase of 134.2% in revenue with 29.9% y-o-y increase in attendance. The major contributor to its revenue was The Falls Music & Arts Festival.
VIC saw a significant y-o-y increase in revenue of 73.5%, with a significant y-o-y growth in attendance by 199.0% in 2018. Major festivals that took place in VIC were The Falls Music & Arts Festival, Melbourne Fringe Festival and Melbourne International Arts Festival.