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The Children’s/Family Events experienced a y-o-y growth in revenue and attendance in 2018. The revenue in this category increased by 16.5% from $51.3m in 2017 to $59.8m in 2018, and attendance increased by 26.4% from 1.3m in 2017 to 1.7m in 2018. The growth in revenue is partially offset by the decline in the average ticket price by 4.1% from $42.35 in 2017 to $40.63 in 2018.
The revenue in this category was primarily driven by national tours of major events that attracted large audiences including Disney on Ice, The Wiggles, Paw Patrol and The 78-Storey Treehouse.
In 2018, NSW and Victoria generated the most revenue and attendance in this category, with a national market share of approximately 36.7% and 26.3% respectively in revenue and 41.3% and 25.2% respectively in attendance. These two states combined generated 63.1% of national Children’s/Family category revenue and 66.5% of attendance in 2018.
In 2018, in the Children’s/Family category, all the states have shown y-o-y growth in revenue and all the states except ACT have shown y-o-y growth in attendance.
TAS experienced the most significant y-o-y growth in revenue (253.2%) and attendance (97.8%) in Children’s/Family category, driven by major performances such as Deadly 60 Down Under, George’s Marvellous Medicine and Peppa Pig. NT experienced the second most significant y-o-y growth in revenue (109.6%) and attendance (80.6%). The growth in revenue is driven by major performances including those by The Wiggles, Deadly 60 Down Under, The Gruffalo and The 78-Storey Treehouse.