Live Performance Australia (LPA) takes great pleasure in presenting our Ticket Attendance and Revenue Report for 2017 (“Report”).
This is our 14th annual Report. It is now the principal source of reliable industry statistics for the Australian live performance industry, and represents the most comprehensive information on annual ticket sales for Australian live performance events available. As the leading source for industry results and trends, the Report is drawn upon extensively by the industry, government, media and business.
The 2017 Report shows that the live performance industry continues to contribute significantly to our economy and cultural ecology. In 2017, 23 million tickets were issued to live performance events, generating total ticket sales revenue of $1.88 billion. That’s more than the combined attendances at AFL, NRL, Soccer, Super Rugby, Cricket and NBL in 2017 (Australian Sporting Attendances 2018, Stadiums Australia).
The live performance industry had a record-breaking year in 2017. Between 2016 and 2017, ticket sales revenue increased significantly by 31.7% and in attendance by 22.6%. Additionally, every state and territory recorded growth in revenue and attendance. Conversely, the different genre categories experienced varying shifts in growth and decline. This trend is consistent with previous years and is primarily due to the impact of major tours or events, particularly international tours, in the market in any given year.
We encourage you to explore this digital report in depth. The data and commentary is broken down by both state and genre categories, providing a detailed analysis of the diverse and dynamic Australian live performance market. Genre categories include ballet and dance, children’s/family events, circus and physical theatre, classical music, comedy, contemporary music, festivals (multi-category), festivals (contemporary music), musical theatre, opera, special events, and theatre.
The development of LPA’s research reports, integral to promoting the value and importance of our industry, is made possible by the provision of data by our data participants, including ticketing companies, self-ticketing venues, event promoters and the Australia Council for the Arts on behalf of the Major Performing Arts companies. The generous cooperation and effort of all data participants is, as always, greatly appreciated.
We also thank our Report Consultants, EY, for their professional services in compiling and analysing the ticket data, and our Web Designers, Digital Bridge, for their preparation of the Digital Report. We hope you find the digital format informative and intuitive, allowing ease of comparison with previous year’s data and tracking of trends.
Live Performance Australia