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The Ballet and Dance category experienced a significant decrease in both gross revenue and attendance in 2014. Gross revenue decreased by 16% from $62.83 million in 2013 to $52.77 million in 2014, the lowest result since 2009. Total attendances also decreased by 21.3% over the same time frame. In contrast, the average ticket price increased by 8.2% from $74.69 to $80.82, which explains why the percentage decrease in attendances exceeded the decline in revenue.
Major performances in the Ballet and Dance category in 2014 included a national tour of Shadowland, the American Ballet Theatre’s season in Queensland which included performances of Swan Lake and Three Masterpieces and Matthew Bourne’s Swan Lake performed in Melbourne and Sydney. Other performances in this category included Red Bull Flying Bach and Shen Yun. In particular, performances of Matthew Bourne’s Swan Lake in Victoria contributed to revenue gains in that state.
However, a number of popular international performances that occurred in 2013 did not return to Australia in 2014, including Ballet Revolución, Stomp and Blaze, along with tours by the Paris Opera Ballet and the Bolshoi Ballet. This helps to explain the decline in revenue and attendances.
In contrast, the AMPAG companies experienced moderate growth in 2014, with local productions accounting for the majority of gross revenue in this event category. Major companies within this group included The Australian Ballet, The Queensland Ballet, Sydney Dance Company, Bangarra Dance Theatre and West Australian Ballet.