Musical TheatreClick for more info
The Musical Theatre category drew attendance of 39,211 and generated revenue of $985,023, making it one of the smaller categories in this survey, in contrast to the Primary Survey. $26.78 is the average ticket price for performances in the Musical Theatre category, which is substantially lower than the industry average of $33.99. This category also has a low proportion of unpaid tickets (6.2%).
This category only staged 98 performances, well below the average of 425, however these performances had the highest average number of attendees in the industry (400), generating an average of $10,051 in revenue.
Main contributors of revenue in this category were Empire Theatre (Toowoomba) and Mandurah Performing Arts Centre, while the Key Organisations generated no revenue in this category.