Festivals (Multi-Category)Click for more info
Perhaps not surprising given the data set, Multi Category Festivals was the smallest category, with only 27 performances. The category attracted 2,703 attendances and generated less than $70,000 in revenue, which meant that Multi Category Festivals had a 0.3% share of industry revenue and 0.4% share of industry attendance. The slightly weaker revenue result is due to a large percentage of unpaid tickets (13% of total attendance) and lower than average ticket prices ($29.70). This category also had low average attendance (100) and revenue ($2,586) per performance.
Regional and metropolitan venues generated the majority of revenue and attendance for this category. Key organisations also presented performances, most notably 600 Seconds, hosted by the Blue Room Theatre.