Musical TheatreClick for more info
The Musical Theatre category experienced a y-o-y decline of 4.0% in revenue from $416.8m in 2017 to $400.2m and decrease in attendance by 3.1% from 4.0m in 2017 to 3.9m in 2018. The average ticket price declined marginally by 0.7% from $109.66 in 2017 to $108.85 in 2018. Top events in this category in 2018 were The Book of Mormon, Aladdin, Beautiful: The Carole King Musical, Evita, Dream Lover: The Bobby Darin Story and Priscilla, Queen of the Desert.
Musical Theatre is the second largest category, generating 18.5% of revenue and 14.9% of attendance within the overall live performance industry in 2018. NSW and VIC accounts for the major revenue and attendance in this category. NSW and VIC command a market share of 38.4% and 32.6% in revenue, while their market share in attendance was 36.3% and 33.3% respectively. Combined they generated around a 71.0% market share of revenue and a 69.8% market share of attendance in 2018.
NSW experienced a y-o-y increase of 31.2% in revenue and 19.2% y-o-y growth in attendance. Major musicals that performed in NSW included The Book of Mormon, Evita, Grease – The Arena Experience, Green Day’s American Idiot and Calamity Jane. VIC recorded a significant y-o-y decline of 36.6% in revenue and 31.9% y-o-y decline in attendance in this category. The decline in revenue and attendance may be explained by the closure of the Princess Theatre for refurbishment and the movement of The Book of Mormon to NSW. Major musicals that performed in Victoria included Beautiful: The Carole King Musical, Dream Lover: The Bobby Darin Story, Aladdin and Evita.
NT experienced a significant y-o-y growth of 4621.0% in revenue and 3408.2% growth in attendance. However, its impact was minimal, as it contributed only a 0.1% market share of revenue and a 0.1% market share of attendance.
WA witnessed the second-highest y-o-y increase in revenue (58.0%) and second-highest y-o-y increase in attendance (89.1%) among all the states and territories. The top event in this category was Aladdin.