Ballet and DanceClick for more info
The Ballet and Dance category experienced a y-o-y increase in revenue by 2.6% (from $62.3m in 2017 to $64.0m in 2018). Total attendance decreased by 1.2% (0.81m in 2017 to 0.80m in 2018). However, there was a y-o-y increase in average ticket price by 6.1% from $85.57 in 2017 to $90.81 in 2018. The revenue in Ballet and Dance was primarily driven by major performances such as The Merry Widow, Cinderella, Spartacus, Murphy and Giselle.
In 2018, 66.1% of revenue and 64.1% of attendance in Ballet and Dance was generated through performances by AMPAG companies, such as The Australian Ballet, Sydney Dance Company, Bangarra Dance Theatre, Queensland Ballet and the West Australian Ballet. AMPAG Ballet and Dance category companies experienced a decrease in revenue by 3.4% and a decrease in attendance by 6.6% in 2018 as compared to 2017.
NSW, Victoria and Queensland generated the most revenue and attendance in this category, with a national market share of approximately 37.4%, 30.4% and 16.2% respectively in revenue and 31.9%, 27.0% and 19.4% respectively in attendance. These three states generated 84.1% of national Ballet and Dance revenue and 78.3% of attendance in 2018.
NT experienced the most significant y-o-y growth in revenue (224.7%) and attendance (141.8%) in Ballet and Dance, driven by major performances such as Regional Tour: Coppelia, A Taste of Ireland - The Irish Music & Dance Sensation and Cinderella.
WA experienced the second most significant y-o-y growth in revenue (37.5%) and attendance (23.9%). The growth in revenue is driven by major performances including The Nutcracker and Dracula.