Festivals (Multi-Category)Click for more info
In 2017, Festivals (Multi Category) ticket sales revenue decreased by 3.5% to $54.6m, despite an increase in attendance by 20.5% to 1.87m. The average ticket price decreased by 7.5% to $36.62 in 2017. Festivals (Multi Category) contributed a share of 2.9% to the total revenue and 8.1% to the total attendance. SA and WA generate the majority of revenue and attendance in Festivals (Multi Category), with a combined 69.1% market share of revenue and 71.3% market share of attendance in this category.
Festivals (Multi Category) in SA experienced a decrease in revenue by 2.8% despite an increase in attendance by 18.2%, primarily attributed to the fall in average ticket prices. Major festivals in SA include Adelaide Fringe, Adelaide Festival, Adelaide Cabaret Festival and WOMADelaide. Tasmania also experienced a decrease in revenue (16.3%) despite a significant increase in attendance (179%), primarily driven by an increase in attendance at the MONA festivals (Mona Foma and Dark MoFo).
WA, NSW and NT all experienced increases in revenue and attendance. WA experienced an increase in revenue by 23.5% and an increase in attendance by 5.8% in Festivals (Multi Category). Major festivals in WA include Fringe World Festival, Perth Festival and Falls Festival (Fremantle) which took place for the first time in 2017. NSW also experienced a significant increase in revenue (107.4%) and attendance (39.2%) when compared to 2016, primarily attributable to the growth of Sydney Festival with shows such as the musical Ladies in Black.
Victoria and ACT recorded declines in revenue (by 55.9% and 86.9% respectively), and attendance (by 5% and 92.1% respectively), primarily due to less festival events recorded in 2017. Queensland recorded an increase in revenue (16.6%) despite declining in attendance by 8.2%.
Data was not provided for Falls Festival held in Lorne (VIC) and Byron Bay (NSW) in 2017, and attendance and revenue for Festival (Multi-Category) will be lower as a result.