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In 2017 the Contemporary Music category recorded the highest growth in ticket sales revenue (87.7%), from $440.1m in 2016 to $826.1m in 2017, and the highest growth in attendance (49.6%) from 5.7m in 2016 to 8.5m in 2017. This is the first year of growth in revenue since 2013 and the highest revenue and attendance recorded for Contemporary Music since this Report was established in 2004. The increase in average ticket price by 23.9% from $85.35 in 2016 to $105.73 in 2017 further contributed to the increase in revenue.
Contemporary Music still generates the highest market share of revenue (43.8%) and attendance (36.8%) among all the categories. Although Contemporary Music’s market share increased substantially in 2017, it is still short of its peak in 2010, where Contemporary Music commanded 49.6% market share of revenue and 40.8% market share of attendance.
The annual variability of this category strongly reflects the number of high-profile international artists that tour in any given year, particularly the number of stadium or arena tours that attract large audiences. Major international artists that toured Australia in 2017 included Adele, Paul McCartney, Guns N’ Roses, Bruce Springsteen, Justin Bieber, Drake, Yusuf / Cat Stevens, Ariana Grande and the Dixie Chicks. Local performers included Sia, Midnight Oil, Paul Kelly, Tina Arena and Human Nature. The growth in Contemporary Music revenue is primarily due to the large number of prominent acts with arena or stadium tours that attracted large crowds and toured to almost all the five major cities in 2017.
NSW and Victoria combined generated 63.7% of market share in revenue (32.7% and 31%) and 61.9% share in attendance (32.6% and 29.3%). All the states or territories except ACT experienced significant growth in both revenue and attendance in 2017. ACT witnessed slight growth in revenue and attendance. Tasmania experienced the highest growth (210.2%) in revenue and attendance (97.3%), primarily driven by performances by major artists including Elton John, Midnight Oil and Cold Chisel.
Note: these figures do not include music festivals, which are categorised under Festivals (Contemporary Music).