Children's/FamilyClick for more info
Children’s/Family events experienced a decline in both revenue and attendance. Revenue decreased by 5.5% from $54.3m in 2016 to $51.3m in 2017, and attendance decreased by 5.1% from 1.38m in 2016 to 1.31m in 2017. The average ticket price decreased by 1.2% from $42.87 in 2016 to $42.35 in 2017. The slight decline in this category was primarily due to less major national tours in 2017 compared to 2016.
Major national tours that attracted large audiences included Frozen (Disney on Ice), Paw Patrol Live! and performances by The Wiggles.
ACT was the only state or territory which recorded significant growth in both revenue and attendance. ACT revenue in this category increased by 46.7% from $0.96m in 2016 to $1.4m in 2017, with attendance increasing by 64.8% from 31k in 2016 to 51.1k in 2017. Growth was primarily attributed to more Children’s/Family events taking place in 2017 compared to 2016.
Victoria and QLD recorded moderate growth of 7.7% and 6.6% in revenue respectively. Victoria experienced slight growth in attendance of 0.6%, while QLD recorded a decline of 1.9% in attendance in 2017. NSW, WA, SA, and NT all experienced declines in both revenue and attendance. Tasmania experienced a decline in revenue (60.5%) despite a slight increase in attendance (1.9%), primarily attributed to less touring shows in 2017 compared to 2016.