Ballet and DanceClick for more info
The Ballet and Dance category experienced an increase in ticket sales revenue by 3.8% (from $60.1m in 2016 to $62.3m in 2017) despite a slight decline in attendance by 0.6% (from 0.82m in 2016 to 0.81m in 2017). The average ticket price increased by 3.6% from $82.59 in 2016 to $85.57 in 2017. The slight increase in revenue was primarily driven by major performances such as Alice’s Adventures in Wonderland, Sleeping Beauty and Faster.
70.3% of revenue and 67.8% of attendance in Ballet and Dance was generated through performances by AMPAG companies including The Australian Ballet, Sydney Dance Company, Bangarra Dance Theatre, Queensland Ballet and West Australian Ballet. AMPAG companies overall experienced an increase in revenue by 4.9% and an increase in attendance by 4.8%.
NSW, Victoria and Queensland generated the most revenue and attendance in this category, with a national market share of approximately 36.6%, 33% and 18.1% respectively in revenue and 34%, 29.8% and 18.1% respectively in attendance. These three states generated 87.8% of national Ballet and Dance revenue and 81.9% of attendance in 2017.NT experienced the most significant growth in revenue (48.9%) and attendance (74%) in Ballet and Dance, driven by performances from companies such as Melbourne Ballet Company (Empyrean and Arche), Melbourne City Ballet (A Midsummer Night’s Dream) and Okareka Dance Company (Mana Wahine). QLD experienced the second highest growth in revenue (22.9%) despite a slight decline in attendance (7%). The growth in revenue was driven by major performances including The Winter’s Tale, Swan Lake, The Nutcracker and Sleeping Beauty.