Special EventsClick for more info
As with previous years, the Special Events category is particularly variable as it is dependent on whether performances that cannot be classified into other categories take place.
The Special Events category experienced a substantial increase in revenue by 44.1% from $20.3m in 2015 to $29.3m in 2016. Attendance in the Special Events category declined substantially by 66.8%. The average ticket price increased by 304.4% from $42.26 to $170.90. The increase in revenue and average ticket price were primarily driven by the Royal Edinburgh Military Tattoo performances held in Melbourne. This was the first time that the Royal Edinburgh Military Tattoo performed in Victoria, and prior to this had only performed outside of the UK on three occasions.
Victoria was the only state to experience an increase in revenue of 340.2% and an increase in attendance of 34.7%.