Festivals (Multi-Category)Click for more info
In 2016 Festivals (Multi-Category) ticket sales revenue decreased by 8.9%, from $62.2m in 2015 to $56.6m in 2016. Despite this decline in revenue, attendance increased slightly by 4.2% from 1.49m in 2015 to 1.55m in 2016. The average ticket price decreased by 21.4% from $50.32 in 2015 to $39.57 in 2016.
SA and WA generate the majority of revenue and attendance in this category, with a combined 63.3% market share of revenue and 75.3% of attendance in this category.
Festivals (Multi-Category) in SA experienced an increase in revenue of 38.7% and an increase in attendance of 12.1%. SA contributes the largest share of revenue (43.7%) and attendance (50.3%) in this category. Major festivals in SA include Adelaide Fringe, Adelaide Festival and WOMADelaide.
WA experienced an increase in revenue of 14% and an increase in attendance of 29.6% in Festivals (Multi-Category). WA contributes the second largest share of revenue (19.6%) and attendance (25%) in this category. Major festivals in WA include Fringe World Festival and Perth International Arts Festival.
In 2016 NSW, Victoria and Queensland experienced significant decreases in revenue (76%,44.2% and 25% respectively) and attendance (39.1%, 23.3% and 17.6% respectively), primarily due to a decrease in average ticket price for festivals held across all three states. Major festivals in these states include The Falls Music and Arts Festival, Melbourne Festival, Melbourne Fringe Festival, Sydney Festival and Brisbane Festival. MONA FOMA and Dark Mofo (Hobart) are also major festivals in this category.
The 2015 Survey did not include the revenue and attendance generated by the Fringe World Festival in 2015. To ensure the Report is comparing figures on a like for like basis EY has adjusted the 2015 revenue and attendance figures in the 2016 Report.