Children's/FamilyClick for more info
Children’s/Family events experienced the third highest growth in ticket sales revenue (after Comedy and Special Events respectively) and the second highest increase in attendance (after Comedy). In 2016 revenue in this category increased by 41.6% from $38.4m in 2015 to $54.3m in 2016, and attendance increased by 27.3% from 1.1m in 2015 to 1.4m. This is the highest revenue and attendance for Children’s/Family events recorded since 2011. Additionally, the average ticket price increased by 9.5% from $39.15 in 2015 to $42.87 in 2016.
The significant growth in this category was primarily driven by national tours of major events that attracted large audiences including Disney on Ice: Magical Ice Festival, Scooby-Doo Live, Peppa Pig Live, Ice Age Live! and performances by The Wiggles.
Tasmania was the only state that did not experience growth in both revenue and attendance in this category, with a slight decline of 0.5% in attendance. WA experienced the most significant growth in revenue (202.2%) and attendance (169.8%) due to more major performances held in WA in 2016 compared to 2015.