Overall Category Highlights Click for moreinfo
This section presents an analysis for each of the 12 event categories as defined in the Appendix. While total ticket sales revenue and attendance maintained a slight increase of 1.2% and 0.8% respectively, most of the categories experienced dramatic shifts in growth and decline. This is primarily due to the impact of major tours or events, particularly international tours, in the market in any given year.
As with previous years, Contemporary Music and Musical Theatre command the largest share of the live performance market respectively. However, the majority share held by Contemporary Music has been declining over time.
Comedy, Children’s/Family Events, Classical Music, Theatre and Special Events all experienced significant increases in revenue and attendance in 2016. The Comedy, Children’s/Family Events and Classical Music categories in particular experienced record-breaking growth this year. Growth in these categories was primarily driven by major tours and events, particularly international tours that took place across Australia in 2016.
Circus and Physical Theatre, Festivals (Contemporary Music) and Ballet and Dance experienced decreases in revenue and attendance in 2016. This is primarily due to the absence in 2016 of major events that took place in 2015.
Festivals (Multi-Category) and Contemporary Music experienced moderate declines in revenue, despite increased attendance. Significant decreases in the average ticket price for these categories in 2016 contributed to the decrease in revenue.
Opera and Musical Theatre both maintained moderate increases in revenue, driven by increases in the average ticket price.