Live Performance Australia (LPA) takes great pleasure in presenting our Ticket Attendance and Revenue Survey for 2016 (“Survey”).
This is our 13th annual Survey. It is now the principal source of reliable industry statistics for the Australian live performance industry, and represents the most comprehensive information on annual ticket sales for Australian live performance events available. As the leading source for industry results and trends, the Survey is drawn upon extensively by the industry, government, media and business.
The 2016 Survey shows that the live performance industry continues to contribute significantly to our economy and cultural ecology. In 2016, 18.78 million tickets were issued to live performance events, generating total ticket sales revenue of $1.43 billion. That’s more than the combined attendances at AFL, NRL, Soccer, Super Rugby, Cricket and NBL in 2016 (Australian Sporting Attendances 2016, Stadiums Australia).
In comparison to 2015, ticket sales revenue increased slightly by 1.2% and in attendance by 0.8%, showing that Australia’s live performance industry has remained stable. Conversely, the different genre categories experienced varying shifts in growth and decline. This trend is consistent with previous years and is primarily due to the impact of major tours or events, particularly international tours, in the market in any given year.
We encourage you to explore this digital report in depth. The data and commentary is broken down by both state and genre categories, providing a detailed analysis of the diverse and dynamic Australian live performance market. Genre categories include ballet and dance, children’s/family events, circus and physical theatre, classical music, comedy, contemporary music, festivals (multi-category), festivals (contemporary music), musical theatre, opera, special events, and theatre.
The development of LPA’s research reports, integral to promoting the value and importance of our industry, is made possible by the provision of data by our Survey participants, including ticketing companies, self-ticketing venues, event promoters and the Australia Council for the Arts on behalf of the Major Performing Arts companies. The generous cooperation and effort of all Survey participants is, as always, greatly appreciated. We also thank our Survey Consultants, EY, for their professional services in compiling and analysing the Survey data, and our Web Designers, Digital Bridge, for their preparation of the Digital Report. We hope you find the digital format informative and intuitive, allowing greater ease of comparison with previous year’s data and tracking of trends.
Live Performance Australia