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The Theatre category experienced significant decline in revenue and attendance in 2015, with gross revenue falling from $99.71 million to $56.83 million, a decrease of 43%. Total attendance decreased by 24.5%, while the average ticket price fell from $73.83 to $56.81.
The Theatre category experienced some of the larger declines in both revenue and attendance. Although the subsidised sector experienced strong growth through increased revenue and attendance at AMPAG events, there was a significant decline in the number of commercial theatrical productions throughout the year. Large commercial productions, such as Mrs Brown's Boys, that generated strong revenue and attendance in 2014, did not return in 2015, which was a contributing factor to the decline in this category.
All states experienced negative growth in this category, with the most significant declines in revenue and attendance experienced in Western Australia with a decline in revenue (80%) and attendance (67%). New South Wales experienced a slight increase in attendance (1%) despite declining revenue (12%).