Festivals (Single-Category)Click for more info
In 2015, the Festivals (Single-Category) experienced a decline in gross revenue, falling by 17.3% from $129.21 million to $106.83 million. The fall in gross revenue can be explained in part by the 14% fall in the average ticket price, which fell from $136.91 to $117.72. Attendance increased by 1.5% in 2015. This category has the highest average ticket price in the industry.
The above changes can largely be explained by the cancellation of the festival Big Day Out in 2015. The annual festival has been running from 1999 to 2014 in Sydney, Melbourne, Adelaide, Perth and the Gold Coast and its cancellation impacted significantly on total revenue and attendance. Major festivals that contributed to revenue and attendance growth in this category in 2015 included Splendour in the Grass, Bluesfest, Future Music Festival, Stereosonic, Groovin’ the Moo and St. Jerome’s Laneway Festival.
All states experienced negative growth in this category, with the exception of New South Wales that experienced slight growth in revenue (2%) and attendance (25%), and South Australia that experienced a significant increase in revenue (68%) and a slight increase in attendance (6%).
It is worth noting that data for this category is likely to underestimate the size of Australia’s music festival market, particularly boutique music festivals, as not all events provide data to the Survey.