Festivals (Multi-Category)Click for more info
In the period 2014 to 2015, Festivals (Multi-Category) increased in terms of revenue and attendance. Gross revenue increased by 17.1% from $47.81 million to $55.97 million. The increase in revenue was derived from an increase in total attendance of 16.8% and the average ticket price which increased from $48.41 in 2014 to $56.69 in 2015, an increase of 17.1%.
The increase for Festivals (Multi-Category) was in part due to the strong growth in attendance and revenue at the Adelaide Fringe Festival and sustained growth of the Falls Music & Arts Festival in Victoria, New South Wales and Tasmania. Other major events in this category in 2015 included the annual Sydney Festival, Brisbane Festival, Perth International Arts Festival and Melbourne Festival.
Significant increases in growth were experienced by Victoria with revenue increasing by 121% and attendance by 336%. The significant increase in Victoria is partially due to the success of the Falls Music & Arts Festival. In Queensland revenue rose by 77% and attendance by 37%, partially due to the growth of Brisbane Festival. Tasmania experienced an increase in revenue (17%) and attendance (60%), in part due to the biennial festival Tasmanian International Arts Festival taking place in 2015. Notable declines were experienced in the ACT with revenue and attendance falling by 94% and 91% respectively, and in New South Wales with revenue and attendance declining by 30% and 15%.
Note: This report does not include 248,274 tickets and $6,194,244 in sales revenue generated by the Fringe World Festival (Perth) in 2015. On a like for like basis including Fringe World Festival, Western Australia experienced a decline in revenue and attendance of 4.9% and 2.1% respectively.