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The Ballet and Dance category experienced a significant increase in both gross revenue and attendance in 2015. Gross revenue increased by 20.4% from $52.77 million in 2014 to $63.52 million in 2015. Total attendances also increased by 11.9% over the same timeframe while the average ticket price increased by 4.4% from $80.82 to $84.36.
Strong revenue growth in this category can be attributed to the growth among AMPAG companies with revenue rising by 175% in 2015. Strong growth is directly attributable to successful national tours of The Sleeping Beauty, Giselle, The Dream, Swan Lake and 2021 which recorded strong attendance in Victoria and New South Wales.
The Northern Territory experienced a significant decline in revenue (67%) and attendance (76%), while Queensland also experienced declining revenue (39%) and attendance (34%) throughout the course of the year. The decline experienced in Queensland may be partially because the American Ballet Theatre, which performed a season of Swan Lake and Three Masterpieces in Brisbane in 2014, did not return in 2015. All other states experienced growth in both revenue and attendance except for Western Australia, with an increase in revenue (25%) yet a decline in attendance (4%), and Tasmania with a slight decline in attendance (9%) despite a significant increase in revenue (70%).