LPA Ticket Attendance and Revenue Survey 2014

Photo: Henry V - Bell Shakespeare, Michele Mossop

Special EventsClick for more info

As with previous years, the Special Events category is particularly variable as it is highly dependent on whether performances that cannot be classified into other categories take place. In the period 2013 to 2014, revenue in the Special Events category increased by 82.1% from $6.03 million to $10.98 million. Total attendances grew more strongly, increasing by 85.7%, but this included significant growth in zero priced tickets. This explains why revenue growth was somewhat softer than growth in attendance despite a 18.8% increase in the average ticket price.

The increase in this category can be explained by the aforementioned fluctuation in events. Major events in this category in 2014 included Mythbusters Live, Rockwiz Live and a tour by Brian Cox. In particular, the Mythbusters: Behind the Myths show toured Australia for the first time in 2014, contributing to growth in all states where it was performed (Victoria, South Australia, New South Wales, Western Australia and Queensland).

Close Table

Special Events - Revenue and Attendance (2004–2014)

Revenue ($) Growth (%) Total Attendance* Growth (%) Average Ticket Price ($)** Growth (%)
2004 $96,706,366 3,125,013 $45.43
2005 $89,357,246 -7.6% 2,992,097 -4.3% $31.50 -30.7%
2006 $82,143,879 -8.1% 2,625,779 -12.2% $42.64 35.4%
2007 $117,203,892 42.7% 3,453,077 31.5% $48.56 13.9%
2008 $10,324,979 -91.2% 374,623 -89.2% $43.60 -10.2%
2009 $23,602,096 128.6% 559,434 49.3% $67.79 55.5%
2010 $31,449,876 33.3% 526,503 -5.9% $88.67 30.8%
2011 $15,799,946 -49.8% 370,239 -29.7% $57.28 -35.4%
2012 $4,250,001 -73.1% 91,189 -75.4% $57.58 0.5%
2013 $6,030,274 41.9% 113,294 24.2% $73.18 27.1%
2014 $10,984,057 59.4% 210,390 85.7% $86.90 12.2%

*Based on both paid and unpaid tickets

** Average Ticket Prices are calculated based only on paid tickets

State/Territory Breakdown Close Table

Close Table

Special Events - Revenue by State/Territory (2014)

State/Territory Revenue ($) Proportion Industry Share Change From 2013 Attendance Proportion Industry Share Change From 2013
NSW $4,021,578 36.6% 0.3% 94,478 44.9% -1.3%
VIC $1,912,828 17.4% -1.0% 23,014 10.9% -5.0%
QLD $1,166,483 10.6% -1.7% 24,044 11.4% 1.2%
WA $2,615,072 23.8% 3.1% 50,889 24.2% 11.1%
SA $894,000 8.1% 5.1% 8,196 3.9% -1.0%
ACT-NT $216,857 2.0% N/A 8,045 3.8% N/A
TAS $157,240 1.4% N/A 1,724 0.8% N/A

Photo: Rockwiz 2 - New World Artists