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The Musical Theatre category experienced strong growth between 2013 and 2014, which reflects the general volatility in the number of musical theatre productions presented nationally in any given year. Gross revenue rose by 65.6% from $193.39 million in 2013 to $320.34 million in 2014. Total attendance increased by 52.6%, whilst the increase in the average ticket price was more modest at 4.7%. This makes 2014 the strongest year for Musical Theatre in terms of gross revenue since the survey began, although attendances were still slightly below those experienced in 2007.
Major events in the Musical Theatre category in 2014 included Disney’s The Lion King, Les Misérables, Grease, Wicked, Strictly Ballroom and The Rocky Horror Show. The world premiere season of King Kong also finished its run in early 2014, but with a relatively small number of shows occurring in the current survey period.
New South Wales experienced particularly strong growth, resulting in a significant gain in industry share. This was in large part due to successful runs of The Lion King and Strictly Ballroom in Sydney. Although industry share only increased slightly in Victoria, that state also experienced overall growth in both revenue and attendances in 2014. Both The Lion King and Strictly Ballroom have 2015 seasons in Melbourne.
The AMPAG companies also experienced growth in the Musical Theatre category in 2014, with Opera Australia and John Frost co-presenting The King and I.