Festivals (Single-Category)Click for more info
There was strong growth in revenue and attendance for Festivals (Single-Category) in 2014. Gross revenue increased by 20.3% from $107.37 million to $129.21 million. Total attendances experienced a gain of 21.6%, while ticket prices increased by a more modest 4.9%.
The above changes can largely be explained by the first time inclusion of a number of new data providers in 2014. In particular, Oztix provided ticketing services for a number of major festivals including Meredith Music Festival and Soundwave. This also helps to explain the strong growth in Queensland, with Oztix providing ticketing services for Soundwave in Brisbane and Big Day Out on the Gold Coast. On a like for like basis excluding the impact of new data providers, Festivals (Single-Category) experienced a decline in revenue and attendance.
Other major festivals in 2014 included Splendour in the Grass and St. Jerome’s Laneway Festival.
It is worth noting that data for this category is likely to underestimate the size of Australia’s music festival market, particularly boutique music festivals, as not all events provide data to the Survey.