Festivals (Multi-Category)Click for more info
In the period 2013 to 2014, Festivals (Multi-Category) increased significantly in terms of revenue and attendance. Gross revenue increased by 86.6% from $25.62 million to $47.81 million. The increase in total attendance was less pronounced at 34.7% and thus the stronger result in revenue is mostly explained by a rise in ticket prices. The average ticket price increased from $34.59 in 2013 to $48.41 in 2014, an increase of 39.9%.
The above changes can be largely explained by the inclusion of a number of new events in the 2014 Survey. The Falls Music and Arts Festival was included for the first time in 2014, and the significantly higher ticket prices for this festival increased the overall ticket price and contributed to strong gains in New South Wales, Victoria and Tasmania. In addition, the inclusion of MONA FOMA and Dark Mofo for the first time this year contributed to strong growth in Tasmania.
South Australia continued to dominate in this category due to the WOMADelaide Music, Arts and Dance Festival and Adelaide Fringe, which is the second largest Fringe Festival in the world after Edinburgh. Western Australia also performed well, in large part due to the strong growth of the Fringe World Festival in Perth.
Other major events in this category in 2014 included the annual Sydney Festival, Brisbane Festival, Perth International Arts Festival and Melbourne Festival.