TheatreClick for more info
The Theatre category drew attendance of 195,125 and generated $4.97 million in revenue, making it the second highest grossing category in terms of revenue, and the most popular category in terms of attendance. Low average ticket prices of $32.78 may also have assisted in the demand for Theatre performances, offsetting a high proportion of unpaid tickets (22.3%).
This category also staged the highest number of performances (2,465), which account for 48.3% of the total number of performances staged. However, average revenue per performance ($2,017) and average attendance per performance (79) are well below the industry averages.
Key Organisations produced most of the revenue for this category, with notable contributors being Barking Gecko Theatre Company and La Boite Theatre. Whitehorse Centre and Geelong Performing Arts Centre also made a significant contribution.