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There were 309 performances in the Ballet and Dance category in 2013, which drew attendance of 53,301 and generated revenue of $1.24 million. The Ballet and Dance category’s share of attendance is slightly higher than its share of revenue, which may be attributed to a ticket price ($28.15) which is lower than the average across all categories ($33.65).
The average attendance per performance was 172, above the industry average of 144. However, a lower than industry average ticket price, results in an average revenue per performance ($4,010) being similar to the industry average ($4,020).
In terms of revenue, the largest regional and metropolitan venues included Empire Theatre, Frankston Arts Centre and Theatre Royal (Hobart). Australia Council Key Organisations generated 35% of revenue for this category, with notable organisations being Expressions Dance Company and Chunky Move. Other Key Organisations that presented a high number of performances in this category included Tasdance, The Blue Room and Dancehouse.