Live Performance Australia (LPA) is pleased to present the results of the second ever study of the economic Size and Scope of the Australian Live Performance industry. The study, prepared by EY (formerly Ernst & Young), combines the results of the 2012 LPA Ticket Attendance and Revenue Survey with an estimation approach, to calculate the industry’s economic contribution in terms of gross output, value add and full time equivalent employment.
The study is broader in scope than the previous 2010 study (based on 2008 data), as it includes data from the Key Organisations of the Australia Council for the Arts, and regional and metropolitan venues that are members of the Australian Performing Arts Centre Association (APACA). Thanks are due to these new Survey Participants, as well as the existing cohort listed in the Appendix. With this new data, along with a growth in the existing data set, the Gross Output of the industry is now $2.5 billion.
The results show that the industry’s value add is in excess of $1.5 billion. Even with the new data sources excluded, industry value add has experienced growth of 17 per cent from $1.15 billion in 2008 to $1.3 billion in 2012. Growth has been driven by increased overall industry wages, and an estimated 21 per cent increase in the number of full time equivalent employees (to 16 745 when new data sources are excluded). The industry’s value add is significantly higher than analogous industries, including Film, Television & Digital Games ($930 million – ABS data).
In 2011, LPA partnered with APRA-AMCOS, the Australia Council for the Arts, Arts NSW and Arts Victoria to measure the economic contribution of the venue based live music industry (specifically pubs and clubs), which was calculated at $652 million. The data sets for the live music venue study and this report are mutually exclusive, and it can therefore be inferred that the total value add of the broader live performance industry is in excess of $2.1 billion.
As with the previous edition of this research, the results are presented by state and event category. NSW and Victoria continue to comprise 65 per cent of the total value of the industry in terms of industry output and value add. The study also includes new per capita analysis, which shows that NSW has the highest value add per capita at $79.79. In event category terms, Contemporary Music has the highest share of value add at nearly 37 per cent.
This is our first foray into presenting research results online – and we hope you find the digital format informative and intuitive.
Our thanks go to our research partner, EY, and Project Manager, Andrew Moon, for their efforts in compiling the study, including refining the research methodology from the previous study, and consulting with LPA Members in the development of the event profiles. We look forward to repeating this study on a regular basis as an ongoing component of our Industry Research Program.
Live Performance Australia